Playtech launches a live casino with Hippodrome in London

Playtech expands the live casino market by launching broadcasts from the legendary Hippodrome Casino in London. Find out more about the new partnership.

Playtech, one of the world’s leading online casino game providers, continues to actively expand its presence in the live casino market. This week, it was announced that Playtech has entered into a strategic agreement with London’s Hippodrome Casino, launching the “Live from London” project — live broadcasts of casino games directly from the gaming floor of the famous Hippodrome Casino. Playtech and Hippodrome: Details of the New Partnership Under the terms of the new agreement, Playtech is now able to stream popular games such as roulette , blackjack , and baccarat live from the Hippodrome Casino, located on Leicester Square in London. Players from around the world can now join these tables online, gaining access to games with the atmosphere and ambiance of one of the UK’s most prestigious casinos. The “Live from London” project offers users not only classic versions of these games, but also modern variations. For example, formats like Dual Roulette (roulette with two balls) and Studio Core Roulette (roulette with unique studio settings) are available. In the future, the range of games offered in this direction is expected to expand. Playtech — a leading game provider, is now partnering with the renowned Hippodrome Casino in London. The partnership allows live games to be streamed under the “Live from London” brand directly from the casino floor. At launch, roulette, baccarat, and blackjack are available, along with their modern variations. Playtech and the Global Live Casino Market: From Las Vegas to London This is not Playtech’s first experience integrating with land-based casinos to organize live broadcasts. In June 2024, the company launched a similar project in partnership with MGM Resorts International, streaming games from the legendary MGM Grand and Bellagio casino floors in Las Vegas. Initially, players and operators from regulated jurisdictions outside the US gained access to live streams of roulette and baccarat. In 2025, the partnership expanded: a special glass-walled studio operating 24/7 was built at the MGM Grand, allowing for even greater audience reach and the addition of new formats. One such innovation was the Family Feud Live from Vegas show — the first-ever interactive game show broadcast directly from a casino floor in Las Vegas. In this way, Playtech is gradually building a global live casino network, covering the world’s largest gaming hubs and taking traditional casino games to a new level of digital interaction. Live Casino: What Does the New Approach Change? Playtech’s expansion from Las Vegas to London highlights an important trend: the world’s largest and most recognizable casinos are beginning to play a significant role in the live casino industry. Previously, most live games were streamed from specially built studios with no connection to real casinos. Now, players can join tables that are physically located in venues with rich histories and recognizable brands. This approach greatly enhances the sense of authenticity and engagement for online players. The real casino atmosphere, professional dealers, and iconic interiors make the game not only more interesting, but also bring the online format closer to the classic casino experience. Perhaps even more importantly, this creates a new promotional strategy for land-based casinos themselves. Thanks to live broadcasts, their brands and venues can reach beyond their physical walls, becoming digital products accessible to players worldwide. The Possible Future: Expanding the Geography of Live Casinos With the launch of the “Live From” format in two of the world’s biggest gaming capitals — Las Vegas and London — a natural question arises: which cities will be next? The original article mentions that in the future, we may see live broadcasts from such iconic locations as Monaco , Macau , and Atlantic City . If this trend continues, live casinos will be able to offer players the unique experience of visiting the world’s most famous casinos without leaving home. This will open up new opportunities for both operators and players, as well as increase the brand recognition of the largest gaming venues. Quick Facts: Playtech, Hippodrome, and Key Projects Playtech — founded in 1999, one of the world’s largest online gambling software providers. Hippodrome Casino — a famous casino in central London, known for its historic interior and status as one of the city’s main gaming attractions. In 2024, Playtech launched live broadcasts from MGM Grand and Bellagio in Las Vegas. In 2025, a 24/7 glass-walled studio was opened at the MGM Grand. Family Feud Live from Vegas — the first interactive show broadcast from a casino floor. What This Means for PPPoker Club Players For PPPoker club members, this news signals how quickly the integration between online and offline gaming is developing. The growth in the number of live casinos streaming from real gaming floors shows that today’s players increasingly value authenticity and the atmosphere of a real casino, even when playing online. This could influence player expectations for online games in PPPoker clubs: the demand for live interaction, interactive formats, and a realistic atmosphere will only continue to grow. PPPoker clubs can use this trend to boost loyalty — for example, by organizing their own live game streams or partnering with platforms that provide live content. Moreover, the experience of major operators like Playtech proves that innovation and flexibility in game formats are key to attracting new audiences and retaining regular players. Finally, for PPPoker club players, it’s important to keep an eye on such news to stay up to date with current market trends and use them to their advantage — whether it’s choosing new game formats, participating in live tournaments, or seeking a unique poker experience in the online environment.